Consumer Behavior (Record no. 3217)

MARC details
000 -LEADER
fixed length control field 01306nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250710122146.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220331b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number+Amount 9788120323506
040 ## - CATALOGING SOURCE
Transcribing agency IK
100 ## - MAIN ENTRY--PERSONAL NAME
Author Name Schiffman, Leon G
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kanuk, Leslie Lazar
Relator term Author
9 (RLIN) 1810
245 ## - TITLE STATEMENT
Title Consumer Behavior
250 ## - EDITION STATEMENT
Edition Eighth Edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi
Name of publisher Prentice Hall of India
Date of publication 2004
506 ## - RESTRICTIONS ON ACCESS NOTE
Source of term Contents: -<br/><br/>1. Introduction : The impact of the digital revolution on consumer behavior<br/><br/>2. Consumer research<br/><br/>3. Market segmentation<br/><br/>The consumer as an individual<br/><br/>4. Consumer motivation<br/><br/>5. Personality and consumer behaviour<br/><br/>6. Consumer perception<br/><br/>7. Consumer learning<br/><br/>8. Consumer attitude formation and change<br/><br/>9. Communication and consumer behaviour<br/><br/><br/>Consumers in their social and cultural settings<br/><br/>10. Reference groups and family influences<br/><br/>11. Social class and consumer behaviour<br/><br/>12. The influence of culture on consumer behaviour<br/><br/>13. Subcultures and consumer behaviour<br/><br/>14. Cross-cultural consumer behaviour: An international perspective<br/><br/>The consumer's decision-making process<br/><br/>15. Consumer influence and the diffusion of innovations<br/><br/>16. consumer decision making and beyond<br/>
300 ## - Page No.
Page No 587p
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type miscellaneous
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price (Rupees) Total Checkouts Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Guru Nanak College of Education Guru Nanak College of Education Almirah No-36/2 31.03.2022 Dr Jyoti Bhalla 225.00   BEDD000658 31.03.2022 225.00 31.03.2022 Foreign Author