000			01306nam a22001937a 4500
003			OSt
005			20250710122146.0
008			220331b ||||| |||| 00| 0 eng d
020			_a9788120323506
040			_cIK
100			_aSchiffman, Leon G _91809
245			_aConsumer Behavior
250			_aEighth Edition
260			_aNew Delhi _bPrentice Hall of India _c2004
300			_a587p
506			_2Contents: - 1. Introduction : The impact of the digital revolution on consumer behavior 2. Consumer research 3. Market segmentation The consumer as an individual 4. Consumer motivation 5. Personality and consumer behaviour 6. Consumer perception 7. Consumer learning 8. Consumer attitude formation and change 9. Communication and consumer behaviour Consumers in their social and cultural settings 10. Reference groups and family influences 11. Social class and consumer behaviour 12. The influence of culture on consumer behaviour 13. Subcultures and consumer behaviour 14. Cross-cultural consumer behaviour: An international perspective The consumer's decision-making process 15. Consumer influence and the diffusion of innovations 16. consumer decision making and beyond
700			_aKanuk, Leslie Lazar _eAuthor _91810
942			_2ddc _cMB
999			_c3217 _d3217